Logo Design
Brand Identity
Visual Identity System

Green Team is a training project that uses on-the-job training in horticulture and grounds maintenance to give people new skills. It primarily supports young people who have left school with few or no qualifications but it also caters to other people finding it hard to get into employment. Additionally, trainees can get wider support with things they need to get into work like certificates, basic skills and confidence building. The work done by the teams also supports communities by maintaining and creating better and greener places.

The logo needed to reflect the identity of the Groundwork parent brand. Key concepts: training, community benefit, nature and horticulture.

© Jonny Delap 2024