CCTVdirect are a leading supplier of CCTV and security equipment in the UK and across Europe. Quality and service is a key focus – supplying some of the country’s best known installers with first class technology.

The objective of the project was to create an identity that reflects the company’s core values, developing an engaging and cohesive brand identity.

The logomark concept is based on an amalgamation of a number of symbols; camera lens, power, play and arrow. The direct element is also represented through the dissecting line through the ‘c’.