The aim of the project was to design a new logo that can be used year over year for BizCamp events. The goal was to reflect: Unity, Global, Architecture and Creativity.

BizCamp is annual conference from SketchUp.


Logo-mark


Logo-mark concept


Colour palette


Tote bag


The logo-mark is crafted from a globe concept and utilises a graphical representation of the 4 corners of earth – uniting together. This reflects the event  experience from around the globe. It is created in a geometric style and builds the symbol from the 4 corners graphic elements, reflecting SketchUp empowering users through design software.

Jonny Delap © 2021
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